The Literacy Future Brand Design

A better, brighter future.

The Literacy Future approached us to help bring their vision to democratize education and improve lives through literacy to life. They had a stellar team but needed design and branding expertise.

We created a simple icon system based on simple shapes. This allowed the brand story and mission to be present at all times: learning should not be a luxury – it should be available to all. We chose a clean, adaptable sans serif typeface that can be leveraged globally as the company and brand grow into new segments and markets. The color palette is basic yet exciting and ignites passion and opportunity for the future. We also worked with the team to create a bank of brand messages. We also helped name their proprietary artificial intelligence algorithm. Overall, this brand identity is human and relatable to anyone no matter what shape, size, skill level, age, gender or place one calls home.

BRAND IDENTITY
LOGO DESIGN
BRAND POSITIONING
BRAND GUIDELINES
BRAND VOICE & MESSAGING
BRAND AUDIT
NAMING
PRINT & COLLATERAL DESIGN
MARKETING MATERIALS
PRODUCTION & OOH
CAMPAIGN DEVELOPMENT
TAGLINE DEVELOPMENT
DIGITAL & SOCIAL CONTENT
CREATIVE CONCEPTS