First Responder Network Brand Design

We are all First Responders.

Behind every hero, every calling, every community, there is a first responder, rising to the call. The First Responder Network is a brand-new streaming platform dedicated to showcasing real-life stories, never-before-seen videos, and a unique insider perspective of the people who protect & serve.

We wanted to visually build off of the Axon delta logo displayed on most of the footage. In addition to the logo and Axon yellow, we also incorporated the Axon brand typeface Benton Sans into this concept. We customized the F to show movement and allow the FRN logotype to be unique and ownable. We chose Benton Sans Wide bold to be visually strong across all platforms both digital and traditional. This design system works extremely well across small, medium and large spaces, digital and print.

BRAND IDENTITY
LOGO DESIGN
BRAND POSITIONING
BRAND GUIDELINES
MARKETING MATERIALS
PRODUCTION & OOH
CREATIVE CONCEPTS