Vibram® Winter Furoshiki Photoshoot

Vibram® needed to raise product awareness for the holidays for their new WInter Furoshiki boot model. They asked Spin to produce a photo shoot for the new product and to be the creative mind behind creating imagery to position this product correctly.  

Vibram® needed to raise product awareness for the holidays for their new WInter Furoshiki boot model. They asked Spin to produce a photo shoot for the new product and to be the creative mind behind creating imagery to position this product correctly. The product is targeted to men and women and comes in one color, black, with two styles. It also has a shearling lining for winter warmth with the same wrapping style as standard Furoshiki products, but it does not replace winter boots. 

As Art Director for this project and photo shoot, I developed and executed the vision for the client as well as managed the photography selects and final photo delivery. 

Agency:  Spin / spindenver.com
Photography:  Ali V / ali-v.co

Location(s):  Downtown Denver, Second Home Cherry Creek, Berthoud Pass

BRAND POSITIONING
BRAND STRATEGY AND RESEARCH
PRODUCTION
ADVERTISING CAMPAIGNS
CREATIVE CONCEPTS