USA Pro Challenge
Referred to as “America’s Race,” the USA Pro Challenge took place August 17-23, 2015. For seven consecutive days, the world’s top athletes raced through the majestic.
Colorado Rockies, reaching higher altitudes than they’ve ever had to endure. One of the largest cycling events in U.S. history and the largest spectator event in the history of the state, the USA Pro Challenge continues to set records in professional cycling by taking the riders to unprecedented elevations.
The USA Pro Challenge draws over one million spectators, incorporates a minimum of 10 host cities (starts and finishes) and generates more than $100 million in economic impact each year.
In 2015 (its fifth year), the race spotlighted the best of the best in the world of professional cycling and some of America’s most beautiful scenery.
Art Directed, Designed and Created at Spin Denver
LOGO DESIGN
BRAND GUIDELINES
BRAND VOICE & MESSAGING
BRAND AUDIT
NAMING
PRINT & COLLATERAL DESIGN
MARKETING MATERIALS
PRODUCTION & OOH
APPAREL DESIGN
CAMPAIGN DEVELOPMENT
DIGITAL & SOCIAL CONTENT
ADVERTISING CAMPAIGNS
CREATIVE CONCEPTS
All great design requires a process—mood boards, exploration, countless design concepts, campaign planning, copywriting, typography and more. Take a look behind the scenes of our design process for the USA Pro Challenge project. You’ll see mood boards, OOH, brand guidelines, ads, posters and more.
