Colo Yoga Brand Design

Connection. Community. Consciousness. Small Company, Big Mission. We live in limitation but have limitless potential.

Colo Yoga approached us needing help creating, envisioning and designing a timeless brand in a crowded national yoga space. Colo stands for Conscious Love—the choice between Love and Fear. Colo’s passion in health and wellness is rooted in their struggles overcoming mental and physical challenges.

Movement, breath, and mindset are powerhouses for providing unparalleled health benefits. Allowing this to guide our creative approach, we created an icon that speaks to connection, support, balance and overall health and wellbeing. We chose a large color palette influenced by the chakra colors. This classic color chart is based on yogic traditions, as well as contemporary healing schools of thought. For the typography, we chose a simple yet confident sans serif typeface that worked well across all brand needs including digital, print, product and more.

BRAND IDENTITY
LOGO DESIGN
BRAND POSITIONING
BRAND VOICE & MESSAGING
BRAND AUDIT