Smith Product Design

Smith Optics continues to lead the outdoor industry every year with its advanced and unprecedented graphics. For the 2014 Snow, MX and Snowmobile line, I had the privilege of designing select graphics that will continue to be stylish and trendy for years to come. Further, I was honored to recreate the original Dr. Bob goggle that was designed by Smith's founder, Bob Smith. At Smith, I've learned to sharpen my marketing approach and learned product graphic design skills through designing goggles, helmets, apparel and much more.

BRAND POSITIONING
BRAND STRATEGY AND RESEARCH
BRAND AUDIT
NAMING
PRINT & COLLATERAL DESIGN
MARKETING MATERIALS
PRODUCTION
DIGITAL & SOCIAL CONTENT
CREATIVE CONCEPTS