POC Swag Program

POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists.

The internal POC team approached us and needed help creating brand swag for a big marketing and brand push for the upcoming trade show season. They requested simple yet unique design solves that would align well with the already globally established POC brand. The color palette needed to stay on par with the current global product offering both for helmets and goggles.

First, we explored how simple shapes and colors paired with the POC logo could be displayed on apparel. The main swag initiative was to give away shirts and apparel to be worn during each of the 12 trade shows POC would attend. The three main focuses were the POC brand, the NEW POC Spin technology and POC Clarity. Of course, we led with the POC logo, but the additional two design directions also had some identifiable differentiators to allow the design directions and concepts to stand out on their own.

PRINT & COLLATERAL DESIGN
MARKETING MATERIALS
PRODUCTION
APPAREL DESIGN
CREATIVE CONCEPTS